WEIZHEN MA

Passionately Advancing with Data & AI Evolution to Build MarTech Products

The Brief Journey of My Career

2010 – 2016 Setting out: I began my career with hands-on consultancy experience in enterprise analytics platforms such as Adobe Analytics & Marketing suite, which grounded me in data-driven insights. As customer data activation gained momentum, I was part of shaping and building one of the world first CDP SaaS products, gaining a solid technical and solution design foundation in a tech startup context.
2016 – 2021 Mapping the Territory: I worked as a data-driven business consultant, transforming real-world business cases into technical solutions and bring them to live via implementation. I gained industry knowledge across sectors such as banking, insurance, retailing, e-commerce, and telecom, deepening my understanding of diverse business needs and how to address them with data-driven strategies and solutions.
2021 – Present Leading Expeditions: As a Product Owner and Engineering Manager, I lead a diverse product team consisting of developers, business specialists, and data analysts at an impact e-commerce company. Together, we build data-driven products and services to enhance customer onboarding, activation, and loyalty, creating measurable value through customer-centric solutions.